Intellectual Property (IP) is a fundamental element in the growth of innovative companies. The road from idea to commercial product or service includes the key step of protecting the IP that is inherent to innovation. Because innovation and intellectual property are inextricably linked, countries that are global innovation leaders have robust IP systems. However, research has demonstrated that Canadian organizations are less aware of intellectual property than their U.S. counterparts, and are not as familiar with how IP applies to them or how they could better use IP to achieve their goals. Supporting the increased use of the IP system benefits the economy and supports a strong and vibrant IP profession in Canada.
The Intellectual Property Institute of Canada (IPIC) believes that businesses need to consider IP as central to business planning as they would consider marketing, tax planning, or R&D to their overall strategy for business growth.
The campaign’s name and tagline Own it. and C’est à vous. and urls ownyourip.ca and votrePIcestavous.ca are a bold rallying call to Canadian companies to be fearless and future-focused. To own every step of their journey. It’s also sound advice to secure what belongs to them - their intellectual property – and a call to action to take those steps now before they lose their competitive advantage.
The first flight of the campaign initially launched a few years ago with two testimonial videos that were extremely well received, not long after a second flight was took off with more incredible videos and compelling IP testimonials and we are now thrilled to launch the latest video and share this important IP story with IPIC members and the public.
Makatew Workshops turned to IP to protect their Indigenous name that was once taken away from them and through the experience of protecting their name saw the great value in working with an IP professional to guide them through this important process.
This video was developed in collaboration with the Canadian Intellectual Property Office (CIPO).
EN: #OwnYourIP FR: #VotrePICestAVous
*We recommend including the campaign video link when applicable, campaign hashtag, and microsite link in your posts. You are also invited to please tag IPIC’s social media accounts listed just above. These posts include Twitter tags as examples but can easily be altered and posted to LinkedIn, Facebook, and Instagram.
|#OwnYourIP story featuring Makatew Workshops @Makatew1 is one of perseverance, inspiration, and about how IP can not only protect your business but your past, your future, and your success. www.ownyourip.ca @IPIC_Canada @CIPO_Canada https://youtu.be/UYJVa85R5p0
#VotrePICestAVous histoire de Makatew Workshops @Makatew1 est une de persévérance, d'inspiration et de la façon dont la #PI peut non seulement protéger votre entreprise, mais aussi votre passé et succès.www.votrepicestavous.ca @IPIC_Canadafr @OPIC_Canada https://youtu.be/lISw-ygHK5c
|Makatew Workshops @Makatew1 turned to #IP to protect their Indigenous name. Learn about the value of working with an IP professional to guide businesses through this important process. www.ownyourip.ca #OwnYourIP @IPIC_Canada @CIPO_Canada https://youtu.be/UYJVa85R5p0
|Makatew Workshops @Makatew1 se sont tournés vers la PI pour protéger leur nom autochtone. Découvrez l'intérêt de travailler avec un professionnel de la PI pour cet important processus. www.votrepicestavous.ca #VotrePICestAVous @IPIC_Canadafr @OPIC_Canada https://youtu.be/lISw-ygHK5c
|You’ve spent precious time building your company from the ground up. You now need to protect it with strong #IP. Find out how to make your IP your competitive advantage: www.ownyourip.ca #OwnYourIP @IPIC_Canada
|Vous avez passé un temps précieux à bâtir votre entreprise. Vous devez maintenant la protéger avec une #PI solide. Découvrez comment faire de votre PI votre avantage concurrentiel: www.votrePIcestavous.ca #VotrePICestAVous @IPIC_Canadafr
|Your #IP refers to your patents, trademarks, copyright, industrial designs and similar rights — and it’s one of your business’ most valuable assets: www.ownyourip.ca #OwnYourIP @IPIC_Canada
|Votre #PI comprend vos brevets, vos marques de commerce, vos droits d’auteur, vos dessins industriels et autres droits semblables, et elle constitue votre actif le plus important: www.votrePIcestavous.ca #VotrePICestAVous @IPIC_Canadafr
|Treat your #IP as importantly in your business planning as you would your marketing, tax planning or R&D. Make it a part of your start-up checklist: www.ownyourip.ca #OwnYourIP @IPIC_Canada
|Votre #PI est aussi importante dans votre planification des activités que votre marketing, votre planification fiscale ou votre R et D. Faites-en une partie de votre liste de vérification: www.votrePIcestavous.ca #VotrePICestAVous @IPIC_Canadafr
|Your #IP is the foundation of your vision and your journey. It’s the element that sets your business apart from all others: www.ownyourip.ca #OwnYourIP @IPIC_Canada
|Votre #PI s’appuie sur votre vision et votre cheminement. Elle est-ce qui distingue votre entreprise de toutes les autres: www.votrePIcestavous.ca #VotrePICestAVous @IPIC_Canadafr
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For more information about IPIC’s Own it., campaign please contact
IPIC’s Director of Communications & Member Services, Jesse Auguste, at email@example.com.