Third Flight of IPIC's IP Campaign "Own it." Launches in Celebration of World IP Day
Intellectual property is a fundamental element in the growth of innovative companies. The road from idea to commercial product or service includes the key step of protecting the IP that is inherent to innovation. Because innovation and intellectual property are inextricably linked, countries that are global innovation leaders have robust IP systems. However, research has demonstrated that Canadian organizations are less aware of intellectual property than their U.S. counterparts, and are not as familiar with how IP applies to them or how they could better use IP to achieve their goals. Supporting the increased use of the IP system benefits the economy and supports a strong and vibrant IP profession in Canada.
IPIC believes that businesses need to consider IP as central to business planning as they would consider marketing, tax planning, or R&D to their overall strategy for business growth. As such, In celebration of World IP Day, we have launched the third flight of our awareness campaign promoting the value of IP and IP professionals to entrepreneurs, SMEs and business leaders. The campaign features a clean tech angle to coincide with World IP Day's theme, Innovate for a Green Future.
The Own it. campaign is a bold rallying call to Canadian companies to be fearless and future-focused. To own every step of their journey. It’s also sound advice to secure what belongs to them - their intellectual property – and a call to action to take those steps now before they lose their competitive advantage.
We have chosen to feature two Canadian clean tech companies in this flight, Guelph's EnvisionSQ and Montreal’s Lithion Recycling. To help amplify the campaign’s message and have it reach a wider audience, IPIC would like to ask for your support in sharing the testimonial videos to your public platforms.
The videos can easily be shared from our LinkedIn page here and Twitter page here. To download the videos directly, please consult the campaign's media kit here.
Thank you in advance for your support!