IPIC Honoured with Canadian Society of Association Executives (CSAE) Award!
Last week in Halifax IPIC was honoured with an Award of Distinction: Excellence from the Canadian Society of Association Executives (CSAE) for its ‘Your profession. Our purpose.’ membership campaign.
IPIC’s 'Your profession. Our purpose’ campaign launched back in 2021 in line with the 2022 membership renewal cycle and highlighted all the many incredible benefits that an IPIC membership can provide to Intellectual Property (IP) professionals, and all those interested in IP in Canada and abroad.
The campaign included a custom member microsite: www.ourpurpose.ca, promotional video, GIFs, web and e-signature banners, social media posts and ads, member testimonials, e-marketing, IP Newsbreak posts, just to name a few. The ads alone garnered over 2.1M gross impressions in a short time frame with over 7K page views during that same time period, in fact the campaign website views “were almost 20% higher than a campaign with a similar objective,” according to Banfield Agency’s Media Director.
The campaign also featured actual IPIC members who helped us to promote the value of an IPIC membership for various types of IP professional at various stages of their careers and we would like to extend a since thank you to them for their participation in this campaign: IPIC Past President Louis-Pierre Gravelle of Bereskin & Parr LLP, IPIC member since 1998; the Honourable Justice Janet M. Fuhrer of the Federal Court, IPIC member since 1988; former IPIC Board member Curtis Behmann of Borden Ladner Gervais LLP, IPIC member since 2000; and Jamie-Lynn Kraft of Smart & Biggar LLP, IPIC member since 2017. We extend our thanks to all IPIC members who helped make this campaign a success and for their continued and incredible dedication to IPIC and to the IP profession.
We would also like to thank Banfield Agency in Ottawa for their incredible vision and creative ideas and CSAE for this honour and for recognizing and supporting the important work of associations in Canada! Accepting the award in Halifax at the CSAE 2022 National Conference: Reunite were IPIC Director of Communications & Member Services Christina Locmelis and IPIC CEO Adam Kingsley.