• About us
    Who We AreStaff DirectoryBoard of DirectorsHall of FameMember AwardsStrategic Plan / Annual ReportsCommittees/CommunitiesCode of EthicsEducational FoundationEquity, Diversity & Inclusion
  • Advocacy
    IPIC SubmissionsIPIC Intervention Policy
  • What is IP?
     IP BasicsOwn it. CampaignWhy Use a ProfessionalHow to Become an AgentIndigenous Traditional Knowledge
  • Education
    Certification ProgramsCourses & EventsCertified Canadian Patent & Trademark Administrator Search Tool
  • Resources
    NewsCIPRFind an IP ProfessionalIPIC Job BankIPIC Compensation SurveysMedia KitIP Assist
  • Membership
    Your profession. Our purpose.Join NowMember BenefitsMember CategoriesMember Referral ProgramInsurance Program: IP Agent Insurance
  • 0
  • FR
Tamara Winegust
Smart & Biggar LP
,
Melissa Tarsitano
Lipkus Law LLP
TopicsAnti-Counterfeiting Committee
Share

Dropshipping: A Gateway for the Sale of Counterfeit Goods

Published on June 25, 2021

Earlier this year, we discussed various strategies employed by bad actors using social media platforms to sell and distribute counterfeit goods and evade enforcement, including live selling and hidden links. In addition to these strategies, recent trends show that for individuals and criminal networks, dropshipping has also become a popular method for counterfeiters and their willing (and unwitting) enablers. Dropshipping involves shipping goods from a manufacturer or wholesaler directly to a customer instead of to the retailer who took the order. Similar to the live selling and hidden links trends, dropshipping is not a new activity. However, the rise of social media and the ability for consumers to shop directly on particular platforms has boosted the popularity of this business model.

A 2019 report published by Grand View Research estimated the value of the global dropshipping market at USD $102.2 billion in 2018, and likely to reach USD $557.9 billion by 2025 due to the developments and advancements in mobile e-commerce and buying behaviour.

Importantly, dropshipping is not illegal. Many legitimate businesses and retailers use this model to limit storage costs and streamline global shipping logistics. Additionally, not all dropshippers engage in the sale of unauthorized goods. However, the low investment costs and anonymity involved with dropshipping makes it an attractive and lucrative option for counterfeiters. In particular, the disconnect between the manufacturer and the shipper (retailer) allows for unauthorized and/or counterfeit products to easily enter the stream of commerce. It permits individuals selling counterfeit goods to make a sale without handling or storing any of the merchandise. For example, an individual may advertise goods sourced overseas on an apparently legitimate social media page or website, and when the order is placed the goods are shipped directly from the manufacturer (or dropshipping supplier) to the customer without physical possession ever passing through to the seller. Since the seller never directly handles the goods, they are unaware of what is actually being sent to the consumer and cannot attest to the quality of the goods — moreover, they have no control over whether the goods are actually delivered to the paying customer or done so in a timely manner. In the context of counterfeits, dropshipping provides the seller with an excuse to claim they did not know the shipped goods were indeed counterfeit, and that they simply facilitated the sale.  

The rise in influencer marketing has exacerbated the role dropshipping plays in the sale of counterfeit goods. Many influencers are eager to promote their personal brand and can be lured into a partnership with illegitimate brands (or individuals posing as legitimate brands) that engage in dropshipping. The influencer has no control over the supply chain, or quality of the product being promoted and sold. Another difficultly is that for many new developing “brands” that rely primarily on social media influencers and other digital avenues to promote their product, is that reviews of their product are often inconsistent — so it is difficult to tell whether the products promoted are genuine. Because illegitimate business typically do not consider transparency to be a top priority, consumers must properly research a product and its origin before assessing the risks involved with placing an order.

Dropshipping operations will remain an attractive option for companies, perhaps more so as online shopping has surged in popularity during the COVID-19 pandemic. It is important for consumers to remain vigilant and rights owners to be aware of suspicious activity related to popular products online. It is equally important to remain aware of advertisements of these products by influencers and others that may actually be endorsing and advertising unauthorized reproductions.

Related Articles

January 17, 2025

Unveiling the Canvas: Tackling the Issue of Counterfeit Indigenous Art in Canada

Melissa Tarsitano, AFSHAAN JIWAJI KAPASI
Art has always been a profound expression of culture, history, and identity. In Canada, Indigenous art stands as a vibrant testament to the rich heritage and diverse traditions of Indigenous peoples. However, amidst the celebration of this cultural wealth, a troubling issue looms large – the prevalence of counterfeit Indigenous art. Afshaan Jiwaji Kapasi & Melissa Tarsitano explore the complexities of counterfeit Indigenous art and offer opportunities to safeguard and authentically celebrate Indigenous art.
TopicsAnti-Counterfeiting Committee Indigenous
December 16, 2022

Branding in the Metaverse: The Rise in NFT Trademark Applications and Best Practices to Protect your Brand

Melissa Tarsitano, Alessia Monastero
The Anti-Counterfeiting Committee is excited to bring to UnscrIPted a series of articles related to the evolving digital landscape, highlighting non-fungible tokens (NFTs), new mobile and web-based applications, branding in the metaverse and artificial intelligence. To read our last article in the series, which provided an introduction to NFTs and the counterfeit implications of the Metaverse, click here.
TopicsAnti-Counterfeiting Committee
June 3, 2022

Non-Fungible Tokens, Record-Breaking Applications & the Counterfeit Implications of the Metaverse: Part 1

Melissa Tarsitano, Alessia Monastero
The Anti-Counterfeiting Committee is excited to bring UnscrIPted a series of articles related to the evolving digital landscape, highlighting non-fungible tokens (NFTs), new mobile and web-based applications, branding in the metaverse and artificial intelligence. NFTs: the Basics: An NFT can be described as a piece of digital content that is linked to the Ethereum blockchain. An NFT can be any digital asset, a unique way to represent art, collectibles, drawings, and anything else that requires provable ownership. NFTs can only have one owner at a time and are not interchangeable for other items as each NFT has unique properties. Simply put, no two NFTs are the same...
TopicsAnti-Counterfeiting Committee

MISSION

Our mission is to enhance our members’ expertise as trusted intellectual property advisors, and to shape a policy and business environment that encourages the development, use, and value of intellectual property.


VISION

Our vision is for IPIC to be the leading authority on intellectual property in Canada, and the voice of intellectual property professionals.

LATEST TWEETS

Twitter feed is currently not available

CONTACT US

360 Albert Street, Suite 550
Ottawa, ON K1R 7X7

T 613-234-0516
E admin@ipic.ca

LAND ACKNOWLEDGEMENT

The IPIC office is located in Ottawa, on the traditional, unceded territories of the Algonquin Anishinaabeg people.

©2021 Intellectual Property Institute of Canada, Ottawa, ON
Designed by Ottawa Web Design driven by Member Management Software