In the competitive world of online retail, the line between fair competition and unlawful interference can sometimes blur, leading to complex legal battles. Such was the case in a recent dispute between Keezio Group and The Shrunks’ Family Toy Company, two companies vying for market share in the inflatable beds for children segment on Amazon.com. IPIC Member Rob Youngson delves into a legal case where accusations of unfounded IP infringement complaints, negative online reviews, and disparaging communications set the stage for a fascinating summary trial.