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December 16, 2022
Branding in the Metaverse: The Rise in NFT Trademark Applications and Best Practices to Protect your Brand
The Anti-Counterfeiting Committee is excited to bring to UnscrIPted a series of articles related to the evolving digital landscape, highlighting non-fungible tokens (NFTs), new mobile and web-based applications, branding in the metaverse and artificial intelligence. To read our last article in the series, which provided an introduction to NFTs and the counterfeit implications of the Metaverse, click here.
June 3, 2022
Non-Fungible Tokens, Record-Breaking Applications & the Counterfeit Implications of the Metaverse: Part 1
The Anti-Counterfeiting Committee is excited to bring UnscrIPted a series of articles related to the evolving digital landscape, highlighting non-fungible tokens (NFTs), new mobile and web-based applications, branding in the metaverse and artificial intelligence.
NFTs: the Basics: An NFT can be described as a piece of digital content that is linked to the Ethereum blockchain. An NFT can be any digital asset, a unique way to represent art, collectibles, drawings, and anything else that requires provable ownership. NFTs can only have one owner at a time and are not interchangeable for other items as each NFT has unique properties. Simply put, no two NFTs are the same...