Working with the Marketing Team to Build Stronger Brands

Tuesday, November 9, 2021, 1 pm - 2 pm ET
WEBINAR Trademarks

Marketing teams and trademark professionals are key stakeholders in building a business’ brands. To achieve the best marketing, business, and legal outcomes, these stakeholders must effectively collaborate throughout the life cycles of the brands as partners. Early, open communication, and alignment on the business goals for a brand, are essential to such effective collaboration. Standardized processes and tools, and a risk-based legal framework, however, can further support such collaboration by streamlining communications between the stakeholders, systematically identifying the business goals, legal challenges/risks, and options for a brand protection strategy, and clearly communicating those challenges/risks and options so informed business decisions can be made. The presenters will provide insight on how trademark professionals and marketing teams can improve their collaboration, with an emphasis on the steps of trademark selection and use. The presenters will cover examples of approaches (including tools, processes, and a risk-based legal framework) that have helped achieve better and more consistent outcomes for a business’ brands.

Continuing Professional Development

This program is eligible for up to 1 Substantive Hour(s).

Law Society of Ontario1
Barreau du Québec*1
Law Society of British Columbia1
Law Society of Saskatchewan**
Law Society of Manitoba1
Law Society of Alberta1
New York State CLE Board1

* Barreau du Québec: As of May 1, 2019, Barreau members are responsible to determine if a CPD activity meets the Barreau’s CPD criteria.

** An application for accreditation of the session will be submitted upon request by a participant



Member Price


Individual $75.00 + tax Sign In
Group: 3 to 5 people $299.00 + tax Sign In
Group: 6 to 10 people $499.00 + tax Sign In
Group: 11 to 15 people $799.00 + tax Sign In
Group: 16 or more people $1,199.00 + tax Sign In
Proceed to Checkout

Non-Member Price


Individual $125.00 + tax
Group: 3 to 5 people $399.00 + tax
Group: 6 to 10 people $599.00 + tax
Group: 11 to 15 people $899.00 + tax
Group: 16 or more people $1,299.00 + tax
Proceed to Checkout

***Financial aid may be available to participate in this webinar. Applicants will be considered on the basis of their annual income. Inquiries:


Participants will view the webinar’s presentation online and hear the presenters by phone or through the computer. A web link and audio coordinates will be provided to the registrant the day before the webinar.

Group Registration

Due to COVID-19, IPIC is relaxing its group registration policy to allow participants within a group to use a webinar link individually, as long as the total number of participants using the link is within the group size registered for.