As global trade becomes increasingly complex, trademark owners and manufacturers must navigate customs enforcement with greater care and strategic foresight. This webinar will explore trademark-related customs enforcement issues in Canada, China, Europe, and the United States, offering perspectives from both rights holders and exporters. Participants will gain practical insights into how to leverage customs enforcement mechanisms to protect their trademarks and how to mitigate the risk of legitimate goods being seized or delayed due to trademark disputes.
By the end of this webinar, participants will be able to:
- Understand the customs enforcement systems for trademarks in Canada, China, Europe, and the United States.
- Identify the steps required to record trademarks with customs authorities in key jurisdictions.
- Evaluate strategies for effective border enforcement to prevent the importation or exportation of counterfeit goods.
- Recognize the risks manufacturers face when shipping legitimate goods that may be implicated in trademark disputes.
- Compare enforcement practices across jurisdictions to tailor trademark protection strategies to specific markets.
