This Webinar was previously offered in French
This presentation will cover in a step-by-step fashion the most salient and practical considerations that a trademark agent and/or lawyer needs to consider in retaining and working alongside a survey expert to provide a valid, reliable survey that renders evidence helpful to the trier of fact on a relevant trademark issue for consideration by the TMO, TMOB and Court.
Topics covered will include, among others:
- the mandate given to the expert
- the Code of Conduct to be provided and abided by the expert
- types of surveys (including pilot survey rules)
- traditional flaws in survey design/evidence
- expert reports
- cross-examination techniques
