Protecting IP in cross-border trade requires more than securing registrations and enforcing rights. Businesses must also be prepared to navigate fraud risks, work effectively with local authorities and advisors, and respond to increasingly sophisticated schemes used by organized criminal networks.
Drawing on experience across Canada, Mexico, Argentina, and Central America, our speakers will share practical strategies and tools to help businesses protect their brands, assets, and commercial interests when operating internationally.
Topics will include:
- Effective IP protection and enforcement strategies to support cross-border trade while reducing exposure to fraud and counterfeiting
- Available legal and practical remedies in different jurisdictions and how to determine the most effective course of action
- Best practices for working with local counsel, government agencies, and trusted experts in each country
- Communicating complex IP concepts effectively to international lawyers, business stakeholders, and other non-specialists
- Building the right network of partners and advisors to support brand protection efforts across borders
- Real-world case studies illustrating common challenges and successful solutions
