Brought to you by the IPIC Licensing Community.
When parties in technology and other creative industries do business together, the sharing of intellectual property (IP) rights by way of licenses often plays a central part in the commercial agreements governing their relationships. IP licensing often focuses on registered IP such as trademark registrations and patents. However, valuable rights such as trademarks, copyrights and know-how may be unregistered for a number of reasons. For example, a statutory bar or prior third party rights may preclude registration; sometimes registration provides suboptimal protection; the cost of registration may be prohibitively expensive relative to the value of exploitation; or there may be no applicable legislative regime. However, effective licensing requires an understanding of: the nature of the IP assets; the ownership of those assets (and any that might be developed in the course of the relationship); how those assets will be utilized by the parties; and the parties’ responsibilities for safeguarding the IP.
Join us in this webinar for tips on effectively licensing such unregistered IP rights. Our speakers will share best practices and will identify pitfalls to avoid when entering into licensing agreements involving these types of unregistered IP.
