Blockchain technology is cropping up in many different areas of industry. What are the different challenges faced by anti-counterfeiting measures designed for physical goods, as opposed to digital goods? How is blockchain technology currently facing these challenges and solving the problems of today? What are blockchains current limitations? What is the future of blockchain technology in this space? Join us as we demystify the perceived mysteries of the blockchain, and explore the many ways in which this new technology promises to improve commerce for brand owners, governments and consumers.