Strategic Plan


IPIC's Strategic Plan will guide us in achieving our mission and fulfilling our vision. Our goals are our expected results, and for each goal we have identified key objectives to guide our work as well as tactics that we will employ to achieve our goals. The strategy is presented in an aligned, linear fashion; however, it is important to consider that each goal, objective and tactic reinforce and enhance other elements of the strategy, and should be seen as operating in a dynamic system. Click here to read the 2018-2020 Strategic Plan.



Goal 1: Advocacy

Engage with government and elected officials, courts, and global IP groups, to ensure that the interests and goals of the Canadian IP profession are considered in relevant legislation, regulation, policies, and international treaties.

OBJECTIVE 1.1: Advise government on how legislation, regulations, and policies affect the rights of IP holders
OBJECTIVE 1.2: Influence legislation, regulations, and policies that affect IP practice
OBJECTIVE 1.3: Establish an effective self-governance regime for IP agents via the College



Goal 2: Professional Development
Develop and deliver high quality training and development programs to help our members achieve and maintain the highest standards throughout their careers.

OBJECTIVE 2.1: Provide technical training for new professionals
OBJECTIVE 2.2: Expand continuing professional development offerings for mid to late career professionals
OBJECTIVE 2.3: Create opportunities to enhance members’ knowledge of the business and policy environment


  goal3.pngGoal 3: Outreach & Awareness
Promote awareness of the value of IP and leverage stakeholder partnerships to increase influence on key advocacy issues.

OBJECTIVE 3.1: Increase business awareness of the value of IP to the growth and long-term sustainability of their business
OBJECTIVE 3.2: Raise knowledge and awareness about the IP profession to business and to government
OBJECTIVE 3.3: Increase awareness about how IPIC serves IP professionals


  goal4.pngGoal 4: Stewardship
IPIC is committed to three pillars of stewardship as the foundation for achieving its goals: member engagement, resource management, and governance.

OBJECTIVE 4.1: Position IPIC as the organization of choice for IP professionals
OBJECTIVE 4.2: Demonstrate continuous improvement in how IPIC operates
OBJECTIVE 4.3: Modernize IPIC’s governance approach